Notes on SEO, design, and shipping software

Practical, no-fluff write-ups from the MarvWebDesign team — on what's actually moving the needle for the sites and products we build.

Page experience signals didn't disappear from Google's ranking systems — they just got quieter. Here's what's actually worth optimizing for.

Schema markup is one of the highest-leverage, lowest-effort SEO investments you can make — if you implement the right types correctly.

The native-versus-cross-platform debate is mostly settled — but the right answer still depends on a handful of project-specific questions.

Most design systems fall apart at handoff. Here's how we structure ours so design and engineering stay in sync long after launch.

Speed isn't one number — it's a chain of decisions from server architecture to image formats. Here's where to focus first.

Most budget overruns trace back to a handful of avoidable decisions made before a single line of code is written.

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