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E-commerce · 2024

Loma — direct-to-consumer storefront

A headless storefront rebuild that lifted conversion rate by 34% during a high-traffic product launch.

The brief

What Loma Skincare needed — and how we approached it

Loma's existing storefront couldn't handle launch-day traffic without slowing to a crawl. We rebuilt it as a headless Shopify storefront on Next.js, redesigned the checkout flow, and load-tested it against projected demand — resulting in zero downtime on launch day and a meaningfully higher conversion rate.

The results

What changed after launch

+34%

Conversion rate

+19%

Checkout completion

100%

Launch-day uptime

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